Thursday, January 22, 2009

Grad School?

i'm catching a cold. yup, again. it's been about two months. i'm due for a new strain of this shit.

but i'm excited for tomorrow. i have meetings all day with catered meals. and most importantly, i start two classes that i think will help shape my career in advertising.

one is provided by company, and it teaches the basics of media planning, its purpose in advertising, and how to plan for all the different types of media. i feel like it's something that ideally should've been taught to me right out of college, but instead the job is so crazy that they just throw you in the fire and hope you learn from all your fuck ups.

right after that, i get to leave early to attend a class on how to create ads, which is a lot tougher than it looks on the jamie foxx show (the later seasons). this is a class i've always wanted to take but never could afford, but after 3 months at my company i became eligible to have my tuition reimbursed, and now i get to take full advantage to explore and feed my curiosity for how advertising works.

so i feel like i've got myself a little quarter of "grad school" in advertising since i'll be immersed in this stuff every thursday for the next 8 or 9 weeks. i hope to put a lot into this so i can get a lot out, and not just get by on some exceptional short-term memory and decent test-taking skills like i did in college. somehow i feel like these classes, especially the creative one, will demand more work and self-examination than i've been used to.

oh back to school, back to school, to prove to dad that i'm not a fool....

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